CMOs and modern marketing
Our Fast Five video series continues with Gyanda Sachdeva, Linkedin’s Vice President of Product Management. In this five-minute, insight-packed video, Gyanda taps into her 11+ years of expertise in...
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Nestlé USA drives consumer engagement with cookie coach, AI bot ‘Ruth’
30-second summary: It’s a pressure cooker situation when marketers are expected to add value to consumer experiences as well as the business in an attention economy Brands need to scratch beyond the...
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How Epicor transformed into a human-first Masterbrand
30-second summary: Digital transformation is now a necessity for survival in the technology space How can marketing leaders ensure their brand architecture is lucid, coherent, technology-centric yet...
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Rethinking engagement and customer retention with Web3
First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just do a Google Trends search between the popularity of “Twitter” and...
View ArticleOvercoming CX shortfalls across digital channels with (and without!) AI
For years, marketing leaders and brands have treated AI equivalent to an enigma. Some businesses succeeded and some failed to apply AI across marketing and business functions. And why this typically is...
View ArticleThe three pillars of exceptional customer experiences across platforms
Customer service when done well, can be an invaluable source of business growth and when done poorly, can be disastrous. Back in 2018 Forbes reported that businesses were losing $75 billion because of...
View ArticleWhat’s the next chapter of the marketing story within sales relationships?
Do you ever wish you had a crystal ball to see what the remainder of 2022 has in store for us? As we have reached halfway through this year it is important for business leaders to consider what the...
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Five steps to move buyer experience from transactional to relationship-driven
30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience....
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Differentiate or die: Three pivots DTC brands must make to survive
30-second summary: DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized and they are collectively losing billions of dollars in marketing...
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How niche marketing can win customers from your competitors
30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only...
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