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Channel: customer experience Archives - ClickZ
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The creative’s critical role in online-to-offline customer experiences

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the...

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Adobe on how to select and future-proof your CMS

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include...

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Consumers expect high EQ from brands, especially for purchases >$100

When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople isn’t enough, either....

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Humanize the customer experience, supercharge it with AI

In 2018, three top retailers—Toys R Us, Walgreens, and Sears/Kmart—shuttered nearly 2000 brick-and-mortar locations. Each of these retailers failed to adequately adapt to customers’ rising expectations...

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How customer behavior is helping Hyundai change the buying experience

Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or offers across all...

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Using AI chatbots to transform the marketing landscape

What message did you send? How did it resonate with the customer? Was the message sent in real-time? Was the message personalized? These are questions you have to grapple with if you want to be an...

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Customer data platforms: The next step in customer experiences

Tune into any marketing technology conversation, and you’re likely to hear the term customer data platform (CDP) come up sooner rather than later. CDPs are being heralded as the next big thing in...

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Case study: How CenturyLink used Qualtrics XM to reduce customer churn

ClickZ recently met with industry-leading communications company CenturyLink to discuss how their focus on improving customer experience (CX) helped reduce customer churn after merging with Level 3...

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Contentsquare releases experience recommendation feature post Clicktale...

In July 2019, digital experience platform Contentsquare acquired Clicktale. This morning, they announced a new recommendation feature incorporating the technology. The new feature “gives brands the...

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Elevating digital marketing experiences in the business 4.0 era

From manufacturing automation to personalized healthcare, data is the key to unlocking untapped potential across industries. And the marketing industry is no different. Marketers have been faced with...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage...

Headquartered in Czechia, Kiwi.com is a travel search engine that receives over 100 million search queries each day. The site enables users find and book cheap flights, trains, and buses by comparing...

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New Forrester report focuses on the redefinition of the CMO role

A Chief Marketing Officer (CMO) must assert control of various corporate functions that define what’s best for the customer. That’s the key takeaway in the first report of predictions by research firm...

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What the privacy era means to mobile apps and customer experience

A series of critical events in the last year or so has added up to a watershed moment for consumer privacy and its implications on the customer experience (CX). The Cambridge Analytica-Facebook...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience...

Adobe is out with several enhancements for its Experience Platform (AEP), which allows marketers to create apps, deliver content and track data at scale. The platform now supports customer Journey...

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Stop wasting your data: Turn IP data into marketing dollars

Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different...

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B2B: Three key practices separate CX leaders from the rest of the pack

30-Second Summary To understand why some B2B organizations are navigating CX challenges with greater success than others, Medallia surveyed US-based B2B professionals whose companies collect and use...

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Want to improve the CX? Data democratization is your answer

30-second summary: Digital democratization pushes organizations to rethink how they manage, distribute, and interpret data. That often means driving a dramatic cultural change in the organization....

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Three steps on how to get personalization right

30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both....

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Customer experience trends to watch out for in 2020

30-second summary: The implementation of data democratization strategies will be one of the main focal points for marketers in 2020. Key technologies such as AR, VR and MR will shift the horizon of...

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